Having previously released an EP, Attention marked a transition in the group's sound and approach to songwriting, which saw them moving from a brooding post-hardcore group to more pop-friendly sound indebted to Rick Springfield and the burgeoning Midwestern emo sound of The Get Up Kids and The Promise Ring that was moving from rec center's and halls to larger venues across North America. 

Guitarist and lyricist Ian Murray would go on to state, "we wanted a record that could reflect that side of ourselves without losing what we loved from our earlier music. The first song, The Secret Weapon, was specifically about this shift. It was a declaration that we were not going to be as angsty, as self-serious, as… well, emo. I wrote a choppy rock riff that wouldn’t feel out of place on a Loverboy album, and we went from there."

Originally titled, 'Attention Teenage Girls,' the band decided to do their own playful take on boy bands of the era through the lens of post-hardcore melodic rock. In fact, the original title of this album, Attention Teenage Girls, was inspired by the way boy bands at the time tried so desperately to appeal to a young female audience.

For this re-release, the band has tweaked the album name. When removed from the specific context of that time, the group don’t think the satire of the original album title really lands anymore. Th band didn't want the original album title to feel exclusionary or otherwise be a barrier to someone discovering this for the first time without all that context from the year 2000. The songs hold up even if the satire didn’t.

The album was originally recorded the album over a week in the spring of 2000 with Ian Blurton at Chemical Sound in Toronto. The studio would get torn down several years later, but it remains a Toronto legend. Iconic albums by the Constantines, the Weakerthans, Godspeed You! Black Emperor and Sloan were recorded there, and the members of Sinclaire felt lucky to have been able to add their names to the (now destroyed) back wall in the studio. 

Sinclaire toured the album a couple of times, including a cross-Canada tour during the middle of January in an old van with bald tires. The band members somehow survived, but eventually the band didn’t. The band broke up in April of 2001, about 5 months after the album’s release. Some members had dropped out of school and were itching to return. A couple had new music projects to explore. The band were growing apart musically, and were tired of the experience. An all too common story. 

Over the next year, “emo” would go on to become a much bigger and more popular music phenomenon.

Murray states that "the re-release has been an opportunity to reconnect with each other and re-contextualize this record in our lives and hopefully in the lives of the people who used to come and see us."